Strategy

Strategic Framework Driving Growth

Mayfield’s strategy is built on a disciplined, phased approach: establish a strong manufacturing foundation, build comprehensive capabilities, then unlock new high-growth opportunities. Our three-pillar framework demonstrates clear progression from proven performance to future growth.

PILLAR 1
MANUFACTURING

Our manufacturing operations provide the foundation for growth, delivering consistent returns through ongoing demand across critical sectors.

Status: Scaled infrastructure generating strong margins and cash flow

Key Achievements:
34,400m² manufacturing facilities in Adelaide and Perth.
Operational excellence achieved through capacity expansion.
Customer base expanded across data centres, renewables, mining, and defence.
Strong margins funding growth in other pillars.

Capabilities: Switchboards, transportable switchrooms, kiosks, Ring Main Units, and custom-engineered systems delivering locally manufactured solutions with supply chain security and rapid response.

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PILLAR 2
PRODUCT SOLUTIONS

Comprehensive product portfolio enables integrated solutions and increases customer lifetime value.

Status: National service capability supporting growth strategy

Key Achievements:
Complete power portfolio from testing equipment to UPS to battery management systems.
Service operations across all mainland state capitals
Technology partnerships secured with leading global providers.
Integration with manufacturing creating complete customer solutions.

Capabilities: Testing and diagnostic equipment, UPS and DC power systems, medium voltage switchgear, Battery Management Systems, critical power equipment, and communications infrastructure.

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PILLAR 3
CRITICAL CONTROL & COMMUNICATIONS

Our primary growth focus, leveraging established foundation to capture high-growth communications infrastructure opportunity.

Status: Positioned for significant growth

Market Opportunity: Communications infrastructure demand driven by data centres, 5G networks, edge computing, and industrial digitalisation represents substantial addressable market.

Strategic Approach:
Cross-selling to existing manufacturing customers
Integrated power and communications solutions.
ATI Australia’s proven capabilities and track record
Dedicated resources and investment.

Capabilities: Communications and control systems, microwave systems, fibre optics, network infrastructure, and remote monitoring solutions enabling complete integrated offerings.

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Our Competitive Advantage

Our differentiation in the market is not based on a single factor, but on a combination of strategic skills and assets that create a significant moat around our business.

Integrated Model:

Unlike many competitors who focus on a single product or service, we offer a “whole-ofproject-life” solution, from initial design and manufacturing to ongoing maintenance and service.

Australian Manufacturing Capability:

With local manufacturing facilities in Edinburgh, SA, we control our supply chain, ensuring quality, reliability, and security. This is a critical advantage for our clients in Defence and other national security sectors.

Technical Expertise:

We have over 80 years of heritage and a deep reservoir of intellectual property, including licensing agreements with global leaders like Schneider Electric. This allows us to deliver high-quality, typetested solutions that meet the most stringent standards.